Wie der Bulle fliegen lernte

Wie der Bulle Fliegen Lernte - or, how the Bull learned to fly! With its famous cartoons, Red Bull developed a completely independent style which would shape the brand's image and philopsophy forever. A product to change the world, underpinned by a core philosophy of humour, independence and respect - for "he who can laugh at himself has more of life". These key factors came to life in the form of the now legendary cartoons. Presented in this charming hardback book, Wie der Bulle Fliegen Lernte showcases a selection of these cartoons for the very first time and includes a foreword by Mr Dietrich Mateschitz. 

• Wie der Bulle Fliegen Lernte: Die Cartoons von Red Bull book 
• Hardback edition: 224 pages
• Publisher: Pantauro
• Editor: Kastner & Partners
• Language: German
• Format: 23 x 30 cm
• Foreword by Mr Dietrich Mateschitz